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Bula Bride is a Wedding Blog, to help inform and inspire brides and grooms in their planning – beyond the package. We were fortunate to work on their rebranding project in 2017, which lead to the development of a new website, social media campaigns, e-newsletters and keyword targeting.
Since their rebranding in 2017, Bula Bride has been able to create an online presence for themselves like never before. It is critical for them, since they are seen as a online publication business targeting brides and grooms. We had to keep in our mind their target audience when going through all the projects, since they are mostly aiming their content to the Australia, New Zealand and USA markets.
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We have built their website which has a lot of information, therefore we had to keep in mind how to connect the right piece of information to the people. During the launch of their website, they already had 17 different categories of businesses listed. Since the launch, we have managed their website and also have worked on their keyword targeting (Search Engine Optimization). Additionally, we have had the privilege to create and send their e-newsletters since the rebranding.
The work we have done with them has helped increased website traffic, better engagement with their target audience, more leads through email marketing, better retargeting and high quality graphics work.
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I would not hesistate to recommend Power Marketing for either a complete new build of your website or any maintenance type of stuff you need to do. And even going into social media, SEO, advertising, Facebook and all of that sort of stuff. They have helped me with heaps of things over that amount of time.
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