Digital marketing has become absolutely necessary for businesses in Fiji and the world. Now a lot of potential customers spend most of their time in front of their phones and laptops. Where companies used to spend their marketing budget on newspapers, directories, billboards, television and radio, these budgets are spend on digital platforms. A number of digital marketing platforms have become the center of popularity over the last few years. Some of these platforms are Facebook, LinkedIn, Instagram and Twitter.
The online marketing world is difficult. There are so many things to look at. Everyone will tell you something different. Power Marketing is a digital marketing agency based in Fiji who is ready to help you. We can work on your business and marketing goals to assist you to make the right decisions. There is no challenge big enough not to be tackled in the world of digital marketing. We are innovators and we give our clients the best results to stay ahead in the competitive world of online marketing.
Website Development
Making a perfect website is a complicated task. Web development processes require a number of skills. As a leading web development company in Fiji, we understand the importance of having a great website. We also understand the importance of combining overall marketing strategies with online marketing strategies.
We are able to work in a way that we are able to provide the best website development process to our clients. As web developers in Fiji, we are constantly learning, listening and adapting to the trends and business practises present in Fiji and the South Pacific.
We believe that the first step to a successful website design and development process is to understand the overall marketing plan. Every business is unique and their strength, weakness and marketing road map is different. Just like any marketing, the user/visitor is at the centre of attention. Our website development process includes understanding how the website design will affect the user. It is this simple philosophy that makes us good web developers for the Fiji environment.
Digital and Responsive Design
What does the term responsive websites mean? Responsive web designs mean building a website that is able to adapt to different screen sizes. No longer are we living in a period where most users come from one device. Once upon a time, most internet users only used desktop machines.
A recent study suggests that more than 50% of internet users access a website using a mobile device.
Building a website that is responsive to both a desktop and mobile is important. If every 1 out of 2 people use a different device type then we as a web developers and web designers need to build a website to accommodate this. Mobile internet is popular in Fiji, and the reason for this is because telecommunication companies such as Vodafone and Digicel are actively marketing their services.
We at Power Marketing would always ensure that when a user switches from a laptop to a phone, the website automatically switches the resolution with it. We are experienced web developers in Fiji therefore we spend a bulk amount of our time focusing on responsive websites.
People love their phones, it fits in a pocket and we are all accustomed to it. As a web designer in Fiji, our aim is to ensure that when someone visits your website, they have a great experience.
SEO Strategy
SEO is one of the most important digital marketing areas to focus on in the last few years. The reason a lot of businesses are now focusing on search engine optimization is because the online marketing environment in places like Fiji has become competitive. SEO consultancy and reliance on keyword targeting in Fiji has been growing over the last couple of years. This can especially be seen in the tourism market of Fiji where SEO directly impact bookings. Businesses are now competing for online traffic, as a result search engine optimization has become a major area of focus.
Search engine optimization is definitely important for businesses in Fiji, however we need to understand why. Doing SEO correctly will have a positive impact on the business.
Having your website optimized for search engines will give your website a higher ranking; therefore it will increase your website traffic. The entire purpose of having a website is so that you can provide other people information about your business products and services. SEO helps boost the number of people who know about your company’s offerings.
If you are operating a restaurant based in Nadi and have the most amazing burger recipe, the kind that feels like heaven in the mouth. However, if someone searches for “best burger restaurant in Nadi” and your business does not come up in the Google rankings then you do not exist for that customer. Similarly if you are a new resort or hotel opening in Fiji, then you need to focus on SEO for Fiji and work on keyword targeting. The online marketing environment in Fiji and the world is all about being found by your potential customers.
Social Media Marketing
Social media has become a powerful tool which businesses can use to engage with their audiences, fans, customers and potential customers. It is no longer only a medium that we use to communicate with friends and families, or a place where we share pictures and memes. It has now become one of the most influential marketing tools available to us. Every business should try to take full advantage of such an amazing marketing tool. Social Media Marketing gives businesses the power to boost their message over millions of people, reach thousands of target audiences and still have data on every engagement.
While social media platforms such as Facebook, Instagram and Twitter can be and is being used by just about everyone, using these tools for marketing purposes is slightly more complicated. Like most business departments, we need to set goals and strategies to be successful at a task. Without any clear strategy and performance indicators, social media marketing would be the same as driving on a road without a destination in mind. The content we write, the responses we give to customers, knowing when to post, placement of advertisements, graphics used on advertisements and many other factors determine if your business social media marketing will be successful.
Social media marketing in Fiji has grown in popularity the last few years. The reason for this rapid increase in social media marketing in Fiji is because the internet has become more accessible. Companies like Vodafone, Digicel and Connect have introduced internet plans that have favored the public. Additionally these companies are giving discounted prices and running promotions that specifically target social media users in Fiji. Facebook in Fiji is sometimes seen as the entirety of the internet, the reason for this mentality is because we are able to buy from Facebook, get latest news, communicate with businesses, check for discounts and specials and be part of competitions. Social media has been embedded in our lives and will continue to grow in the coming years.
Why Work With Us
Our approach to digital marketing is practical rather than just technical. We believe that digital marketing should help businesses solve real life issues such as increase in bookings, sales, views and traffic. As a leading digital marketing agency for Fiji businesses, we understand what is expected from a digital marketing project. Hiring us would mean working with one of the most experience digital marketing agency for Fiji and the South Pacific. We work with international standard, providing our clients with the best online solution to help them stay ahead of the competition.
