Digital marketing is necessary for any business to survive in Fiji. The online and marketing world is difficult. There are so many things to look at. Everyone will tell you something different. Power Marketing is a digital marketing agency based in Fiji who is ready to help you. We can work on your business and marketing goals to assist you to make the right decisions. There is no challenge big enough not to be tackled in the world of digital marketing. We are innovators and we give our clients the best results to stay ahead in the competitive world of online marketing.

Facebook Marketing

Most digital agencies in Fiji would recommend social media marketing due to its high usage. Facebook and internet are used interchangeably in Fiji. This popular social media platform has become a one-stop-shop for news, socializing, information, sports and opinions. Facebook marketing for Fiji is highly recommended because it holds a large number of audiences. Social media statistics suggest that there are around 450,000 Facebook users from Fiji. This is around half of the national population, and the number will continue to grow.

LinkedIn Marketing for B2B

LinkedIn has started to grow in popularity even in a place like Fiji. Business to business (B2B) companies in Fiji and the South Pacific has slowly begun making use of LinkedIn. LinkedIn is owned by Microsoft, who is the supplier for the world’s most commonly used operating systems. It is believed that slowly Microsoft will integrate LinkedIn into their operating systems. Whenever that will happen, we as digital marketers need to slowly embrace LinkedIn into our marketing world.

SEO and Keyword Targeting

The other major platform that no business should ignore is Google search engine tool. SEO is vital for any business that has competition, looking for new opportunities or building on existing products and services. We live in an intent world, therefore if we intent something then we will do a quick Google search. Keyword targeting is a proven way for businesses to connect with their customers. Online marketing in Fiji can be difficult because businesses are not able to cut through the marketing noise. What we mean by this is often when we do online marketing we are not able to correctly target our ideal audience. Consequently, a lot marketing campaigns have unwanted attention. However, search engine optimization can help businesses connect them with their ideal customers. Keyword targeting ensures that the right people are part of your digital marketing campaign and your strategies are working effectively.

Website Design and Development

Of course, if any business wants to do keyword targeting then they need to have a high quality website. A company website is like the front office for that business online. Imagine if your customer enters your office and they are presented with a mess, this would be the same feeling as those customers visiting your website. in contrast, a clean and well presented website can create a lasting image for a potential customer. Websites are the core of online marketing because it separates you from the competition. Social media profiles have uniformity, however websites are distinguishable. Web design companies in Fiji such as Power Marketing are now also making use of integrated tools to combine data. With the help of API keys, we are now able to connect social media profiles directly to a website.

Email Marketing Campaigns

While these are digital marketing tools common in Fiji, there are others every business should consider. Email marketing in Fiji is also having revival recently. Businesses that are especially tourism based do largely rely on their email marketing campaigns. The biggest disadvantage of email marketing is that a lot of people take it for granted. If done correctly, email newsletters can be an effective digital marketing tool for businesses in Fiji. Email marketing can have a high click through rate of around 40 – 50%. In terms of cost, this is a relatively cost effect digital marketing campaign. Moreover email softwares such as MailChimp do have free sign ups, therefore you do not incur any cost when sending out these newsletters. Consider signing up for MailChimp, Campaign Monitor or Constant Contact.

TripAdvisor For Bookings

One of the marketing tools now taking over Fiji is TripAdvisor. They are hugely popular with tourism businesses that are competing for bookings. TripAdvisor has an easy to business management system that supports online bookings. We have worked with a number of tourism businesses such as hotels, resorts, tours and transfer companies. We have noticed that TripAdvisor has one of the highest success rates for a sale to happen online. Another reason to focus on TripAdvisor is because of its marketing value. Most noteworthy point about TripAdvisor is their reviews which hold high value among searchers.

Twitter and Pinterest

Some of the other social media marketing platforms we recommend are Twitter and Pinterest. These are not only excellent places to share posts and news; however they will also boost your SEO points. Marketing on Twitter is difficult, however it is one of the most organic ways to reach your audience. The other major benefit of Twitter is that posts can be picked up and shared by other people. If you have great content, then do not hesitate to be part of the Twitter world in Fiji. In contrast there is not much to say about Pinterest, probably because there is little to do. Nevertheless it is still an effective way of getting your messages through. With help of APIs, you do not have to struggle or waste time reposting content as well. Pinterest postings can be integrated with your website and it will all happen simultaneously.

Integrated Online Approach

Fiji has now fully embraced the digital marketing world. Additionally, with the competition amongst different platforms such as Facebook, LinkedIn, Twitter and Google, the internet is a great place to hang out. If a company wants to be successful in online marketing then they need to integrate a number of digital marketing platforms. Online marketing can be difficult if there are no directions. We are experts in online marketing and we can surely help your business get ahead of the digital marketing world. We take a long, careful and well planned approach that will help your business grow to new heights.

Conclusion

As an experienced online marketing agency based in Fiji we have always delivered great results for our clients. First of all we can provide your business with a full suite of digital marketing assistance whether your target market is in Fiji or abroad. We don’t just work hard but we work smart by integrating a number of platforms. API keys and advance coding languages help us achieve online success. Our digital marketing approach will give your business real results. We don’t just guarantee website traffic or content views, we will help your business with real life goals such as generating leads and engagements. Above all, our approach to digital marketing is data driven, heavy analytics, long-term SEO, conversion optimization, landing page optimization and targeted campaigns.