SEO is not only different among the size of the company but it is different amongst all businesses. Search engine optimization is something that can be aligned with the overall business strategy.
For instance tourism businesses heavily rely on SEO because they target a lot of their customers online. However, if we look closely then individual businesses will be having a different approach to SEO. For example Business A can target backpackers who are aged between 18 – 35 and have low to medium income, however Business B can target customers 40+ high income earners who are looking for a romantic gateway. This does not mean that Business A is a small business and Business B is bigger, however the only indication here is that they have different target customers.
So normally, SEO strategies differ for businesses not depending on their size however it depends on the target audience.
Now lets say in a scenario that the target audience is same, and Business C is a new and small hotel who wants to compete with Business A that has been in the market for a while and have an established brand. The best strategy for the small newcomer will be to target a niche market and focus their SEO specifically on a few targeted keywords.
Smaller companies often take a niche market approach, trying to cater for a very specific audience. In our example, we can say that Business C can target backpackers aged 18 – 35 who are low to medium earners exactly the same as Business A, however adding the element of people who enjoy mountain climbing.
The strategy for smaller businesses would be to really push on their one or two key features. Implementing such a strategy isn’t that difficult as well, they can make use of long-tail keywords, use social media to target a specific landing page, and even location targeting. They will need to focus on these few targeted keywords and products and implement their strategy.
Conclusion
SEO is important for small and new businesses who are trying to make it in the market. Fiji market is competitive and a lot of smaller businesses have a hard time competing with established brands. SEO for small businesses in Fiji is something that has become of high importance in the last few years. A lot of businesses have moved online in order to compete and gain customers. As experienced SEO consultants we take a human approach when building a website for Fiji businesses. We are able to provide small businesses the perfect SEO strategy to help them compete and achieve success online.