The most popular social media network in Fiji is Facebook. Facebook marketing for Fiji is complex and simple at the same time. In this article, we are going to explore tools, techniques and methods to use on Facebook for a business to grow in Fiji. Having a Facebook Business page is like having your own TV show. You put up the marketing content, and people will see it. Just like any good TV show, if people like your content then they will talk about it and try to engage with you about it.

There are over of 400,000 Facebook users from Fiji. Such a massive population right there, waiting to learn about your products and services. On average, a Facebook user would spend around 50 minutes a day on the social media network. This is the global average, however I personally believe people in Fiji and the South Pacific spend more time on Facebook than just 50 minutes. The reason for such an assumption is because Facebook is seen as the entirety of the internet.

If you are a business in Fiji then it is important to invest on online marketing and in particular Facebook marketing. Facebook marketing for Fiji businesses means a number of different things. General targeting is one method, however targeting everyone would mean you are wasting your effort. A general audience would consist of everyone from Fiji. Although Facebook targeting everyone would help create a buzz, it would also mean high spending on social media advertisements. High cost would therefore mean low online return on investment.

What to do on Facebook

So what to do on Facebook? Every marketing plan needs a goal, so the question is – what are you trying to achieve using Facebook? Most businesses would like to use Facebook to increase brand awareness, convert customers or use Facebook as a medium of other marketing tools.

Increasing brand awareness is normally a Facebook marketing goal of businesses who are trying to enter a market. The aim of the Facebook page and advertisement is to build a community online who associate with their brand. Facebook would help you by creating an advertisement with the goal of Reach. Awareness building is all about reaching the highest number of users – not necessary ideal customers but general public.

Secondly, Facebook helps businesses to convert ideal target customers to paying customers. Conversion campaigns are often more difficult than the other Facebook marketing goals. There are two keys ways to convert your audience, one is by using Facebook, the other is by using something called Facebook pixel. Lead generation Facebook campaigns are a way to precisely target social media users and website visitors.

Facebook as a medium for other marketing tools is the final marketing goal. Sometimes companies want to divert audiences to other marketing tools or goals. Other marketing tools or goals can be mobile application installs, increase website traffic, event awareness, running promotions and collecting email addresses.

How Facebook Marketing Can Help you grow

Facebook is a marketing tool for businesses in Fiji. It is the largest social media network in the world and the most used platform in Fiji. Facebook has a better reach than Fiji TV, FBC TV & Radio, The Fiji Times or The Fiji Sun.

There is a good chance that you know or have at least seen a business that regularly advertises on the 4 above mentioned media platforms. Speaking from experience, a decent, good size advertisement in a newspaper can cost anywhere between $300 to $2000. Compared to this, a decent, good size advertisement on Facebook targeting Fiji users can cost around $20 – $30 per day.

Facebook is the perfect marketing tool and there are many more advantages of investing in a business page for your company.

Facebook lets you get personal with your customers by involving them. Your business will be able to get more customers because you are now reaching out to new people. Feedback is important for any business; Facebook lets you connect with your happy and upset customers. If you are hoping to increase sales in Fiji, then Facebook marketing can help you generate leads. Engaging with your audience will encourage them to more likely buy from you – who doesn’t want more sales right?

Facebook Marketing for Consumers in Fiji

Facebook is perfectly fitted for business to customer environments. If a business wants to grow their brand, engage with potential customers or showcase their news, then Facebook is an amazing platform that will serve this purpose for a consumer business in Fiji.

Facebook allows you to use posts and customize adverts to increase brand awareness. As a business you also are able to invite people to events, collect customer information, promote products and communicate directly with your potential and existing customers.

Most importantly Facebook also helps increase sales, get more apps installed, increase website traffic, get people to claim offers, sign up for free trials, enter contests and get people to visit your office or store.

Facebook Marketing for Businesses in Fiji

Most people who are in the B2B world do not see Facebook as a sales and marketing tool. However, business to business environments can benefit from marketing on Facebook. What are some of the marketing objectives from a B2B Facebook campaign? Large portion of B2B campaign would be lead generation, compared to that, awareness would only a fraction of the marketing goal.

Facebook lead generation allows you to collect information on your prospects. You will be able to build email lists and communicate with other businesses who might be interested in doing work with your business.

The one downside to B2B campaigns is that the cost is relatively higher than B2C. The reason for higher cost is the audience base is smaller, your advertisement objective is pricier and you might need to run advertisements longer to capture the attention of your potential customer.

MetFrame Facebook Marketing & Social Media Marketing Power Marketing Best Digital Marketing Agency in Fiji and South Pacific

Paid Ads versus Organic Reach on Facebook

Sponsored advertisements – you have probably seen this on Facebook. What exactly is sponsored advertisement? You pay Facebook and they run your advertisements to the audience.

Advertisements are the most effective way to increase awareness. Sponsored targeted ads can help a business aim their brands to the right people. By doing Facebook ad best practices can increase sales and maximize ROI.

Organic reach is marketing on Facebook without spending money on advertisements. People in Fiji see organic reach as much more friendly way to acquiring information. Facebook marketing goals should be treated as long-term marketing goals which help the company gain organic reach. Imagine if you could reach out to 30,000 people every day without spending a single dollar? Organic engagements are one of the best ways to communicate with people who are interested in your brand.

Facebook Ads – What to do?

Facebook ads can have a lasting impact on your audience. To have a successful advertisement, you will need to focus on these few elements: headline, image, text and the action.

Your headline is the first piece of information presented in an advert; therefore it needs to be precise, short and appealing. Facebook advertisements images are normally clean and beautiful; this is mostly due to the quality control procedure carried about by Facebook. The ad text is the second piece of written information presented to the audience; it should carry on the precision of your advert. Lastly, the action should be something you want to get out of the advert. The action can be message, redirect to your company website, booking page, download or something simple such as a page like.

There are 2 other leading factors for a successful ad campaign, they are schedule and placement. Schedule your adverts appropriately to the target audience, what time of the day people see your advert can make a difference. Placement of advertisements mean where your advertisement is going to appear, this can be on the newsfeed, messenger, networks or on Instagram.

Digital Re-targeting

One of the most useful features provided by Facebook is the ability to re-target your potential audience. Facebook pixel code gives businesses the ability to re-target people who have visited their website.

Also with ad sets, you will be able to re-target your audiences time and again. If one advertisement doesn’t get the job done, then maybe 3 or 4 will.

Every marketing profession in Fiji needs to understand the importance of re-targeting. Customers take time to make decisions, if they show a little interest in your product, then it is your responsibility to engage with them. If a customer continuously sees your brand and advertisement then the chances of converting them is high.